You should spend 45 minutes on Q1 and Q2, and 45 minutes on Q3 and Q4. All tasks carry equal marks.
01Television Game Shows are split into a range of sub genres:
- they can target a diverse audience
- sometimes shows use star marketing
- often audiences recognise the mise-en-scene
Using examples, and developing the above points plus some of your own ideas, explain why Television Game Shows are split into a range of sub genres.
TV Game Shows are split into a range of sub genres to appeal to the widest possible audience. Comedy Panel Games, like Celebrity Juice for example, may only appeal to an older, adult target audience because of their risqué content and post watershed scheduling. Prime time broadcast Quiz Shows like Pointless, and Pointless Celebrities tend to have more of a mass target audience.
Commonly, TV Games Shows use celebrities and star marketing to appeal to a target audience. Using the Uses and Gratifications Model this could be seen as a form of diversion or escapism with audiences identifying with celebrities such as Stephen Fry in Quiz Shows like QI.
Each sub genre has its own format and a set of codes and conventions that audiences identity with e.g. Activity Orientated Game Shows like The Crystal Maze use fast paced editing and an upbeat non diegetic soundtrack to maintain a dynamic mode of address. This mirrors the contestants taking part in physical challenges. Panel Shows, in comparison, often have a static wide shot of the panel which is intercut with a close up, or medium close up of the presenter and a particular panel member, commonly framed centrally.
Lighting is very important to TV Game Shows with many Quiz Shows choosing to use extreme high key lighting on the contestants, sometimes single source such as in Mastermind with the studio audience in darkness adding to the drama of the show (house lights dipped). All of the different conventions used by the different sub genres allow audiences to recognise the format of the show and as such are a form of marketing.(15/15)
02We would like you to develop an idea for a new Television Game Show that can be marketed on a range of platforms. You need to think about:
- who the target audience is in detail – both primary and secondary
- the name of the show, presenter/s and range of contestants you will have
- the theme or topic of your show
- how you will market the television game show.
The name of my new game show is Oh My Premiership; a comedy based quiz show that has football as its theme. All questions will be based around current UK Premier League teams and UK Premier League Footballers. To ensure celebrity audience identification with the show it will be presented by Eric Cantona. As a popular French ex Manchester United footballer , ‘Cantona’ has appeared in other film and advertising media, and has also maintained an aspirational celebrity presence since retiring.
The unique selling point of the show is that the contestants will be current Premier League footballers adding to the star marketing of the show. The hybrid of comedy will be evident, particularly when the footballers get questions on their own profession wrong; Cantona will use humour, sarcasm and put downs to ridicule each wrong answer.
The primary target audience will be male, 14-25, C1, C2, D mainstreamers/aspirers who are either interested in, and/or have a passion for football. The show will be broadcast on the digital channel E4 at 7pm (Monday night) that is known for targeting a young demographic. All episodes will be available on the video on demand catch up platform All 4 recognising that many young people prefer online television consumption. During the show audiences can tweet live and edited tweets will appear scrolling along the bottom of the screen to maintain the interest of an interactive, competitive target audience.
The secondary target audience will be young female viewers aged 16-21 who are targeted primarily via social networking, particularly using the popular platform Facebook. Synergy will be used to market the show with gossip magazines like Reveal, Closer and Heat running adverts for the quiz. E4 will run trailers advertising the show during higher ratings programmes like The Big Bang Theory and My Mad Fat Diary. Oh My Premiership will have a website that makes convergent links to print and online gossip magazines, social networking platforms but also the websites of UK Premier League teams focussing on the primary male target audience. Online interactive quizzes via the website and social networking links will maintain audience interest in the show.(14/15)
03Design and annotate the website homepage of your new Television Game Show.
04Explain how your Television Game Show reinforces, or challenges stereotypes.
My TV Game Show targets a primary male audience interested in football that could be said to be reinforcing cultural stereotypes. This is anchored by the exclusive male representation in the show, both in terms of presenter Eric Cantona and the contestants. However, I have developed a show that has a significant secondary female demographic. Young female audiences are targeted via the female gaze where one of the audience appeals of the show is seen as the objectification of young, Premier League footballers at the peak of physical fitness. This is the reverse of Laura Mulvey’s mala gaze theory, often associated with reinforcing stereotypes of gender.END OF PAPER
Male audiences will enjoy the stereotypical challenge, using the surveillance part of the Uses and Gratifications theory, of knowing facts and figures about football. Masculine put downs reinforce the male stereotype by having a lads culture, bar room style of mode of address that is commonly found in other TV game shows with a primary male demographic. Examples are 8 out of 10 Cats and A League of Their Own and in Men’s Lifestyle magazine like FHM (now only online).
Although some female audiences may reject this type of male dominated representation, the show is without apology in its targeting of a mainstream demographic to ensure commercial success – the question that may be asked of the show (even though it could be said it is both reinforcing, and challenging stereotypes) is that female audiences are not necessarily involved in the narrative content of the show. Sports based Quiz Shows like A Question of Sport regularly ensure equality of representation in relation to male and female genders, including having a female presenter whereas Oh My Premiership attempts this, but in a stereotypical way (gender stereotypes).
One area of representation that does challenge stereotypes, however, is ethnicity and national identity. Premier League footballer panellists will represent a range of ethnic backgrounds and come from a number of diverse countries that feed footballers into the league (the league is known for its diversity). Although the Quiz Show will have a very British feel to it, in relation to humour, format and narrative content it could be argued that there is a form of global identity, up to a point, through Cantona and some of the panellists who challenge ethnic and national identity stereotypes.(14/15)