Monday, 27 February 2017


Synergy is the process in which a company might use other products (not necessarily media products) to promote their original product.

Some of the best examples of Synergy come form the film industry:

Image result for media synergy examples  Image result for media synergy examples



However, TV Game Shows do it too...
  • How do you think TV Game Shows can use Synergy to promote their themselves successfully?
  • In what ways can TV Game Shows use Synergy to gain new audiences?

Below are some examples of how TV Game Shows have used Synergy in the past:

Who wants to be a millionaire app
Board games
Image result for take me out game

Image result for TV Game shows board games

Image result for TV Game shows board games


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