Synergy is the process in which a company might use other products (not necessarily media products) to promote their original product.
Some of the best examples of Synergy come form the film industry:
However, TV Game Shows do it too...
- How do you think TV Game Shows can use Synergy to promote their themselves successfully?
- In what ways can TV Game Shows use Synergy to gain new audiences?
Below are some examples of how TV Game Shows have used Synergy in the past:
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